I think 3.3 has really hurt casual guilds. Casual players band together casually. The more power Blizzard gives casuals the ability to casual outside the guild, the less ability a casual guild has to function. Sure, some casual guilds are about socializing, but also most are about players with irregular play schedules or lighter raid schedules than bigger guilds. But the social aspect was the glue and 3.3 damaged it with LFD feature.
I am looking forward to the new guild-based features in Cat. that will supposedly tie you more to your guild. Perhaps that will help.
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